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Flipkart introduced Shopsy in July 2021^[3][4] as a mobile app that allowed people in India to launch their own online reseller business.^[5][6][7] By August 2021, the app had adopted a zero-commission marketplace model.^[8][9] Later, Shopsy shifted its focus to become a B2C company.^[10] In December 2021, the app launched e-grocery services across 700 cities in India.^[11][12] In March 2022, Shopsy appointed Indian actor Sara Ali Khan as its brand ambassador.^[13]